Santo Domingo.- American Airlines sponsored the debut of the film ‘Up in the Air’, resulting from a marketing alliance with Paramout Pictures, and stars George Clooney.

Customers, associates, members of the press and friends of American Airlines attended the premiere they, in addition to the carrier’s executives and employees.

American Airlines Sales and Marketing manager for Dominican Republic Deborah Rodriguez expressed the moviegoers’ joy after seeing the film. “We felt real happy for having shared this fantastic film with our customers and close friends where there are characters who coexist with brands every day.”

She said the initiative sought to stress the airline’s interest of allowing the audience to get close to an experience with an attractive brand, “which provides added value at the time of using our products and services.”