As part of a global movement spanning over 1,000 cities, MMM RD advocates for cannabis regulation based on public health, human rights, and social justice. The organization argues that prohibition fuels organized crime, increases violence, and restricts access to medical cannabis, while regulation would promote science-based policies, equity, and harm reduction.

MMM RD encourages citizens, social organizations, healthcare professionals, and activists to participate. Supporters can contribute through volunteering, donations, social media engagement, and educational activities leading up to the event.