Santo Domingo.- Businesses at Boca Chica Beach have begun complying with a new regulation from the National Institute for the Protection of Consumer Rights (ProConsumidor), which requires the clear and visible display of prices. The measure was introduced following public complaints about vendors charging excessive and unclear prices, often exploiting tourists and locals.
Citizens have praised the initiative for improving transparency and curbing the influence of so-called “buscones” — individuals who manipulated prices to their benefit. Vendors like Ramona acknowledged that while the regulation is fair, many local businesses are struggling due to the ongoing economic crisis. Still, there is hope that the Easter season and clearer pricing will boost tourism and sales.
Visitors to Boca Chica also welcomed the change. One customer expressed relief at knowing prices upfront, though concerns remain about vendors who continue to bypass the rules. Despite lingering issues, both residents and business owners agree the regulation is a step toward greater fairness and accountability.