SAN JUAN, PuertoRico, – September 3, 2015 – New data released by the Expedia group, one of theworld’s leading travel companies, reveals a healthy increase in mobile bookingswithin the Caribbean market, with a growth of more than 55 percent in the firsthalf of 2015 when compared to the same timeframe in 2014. Mobile bookings,which have been growing in nearly all of Expedia group’s markets, allowtravelers to make their travel bookings on the go.
Major marketsreporting a growth in mobile transactions in the first two quarters of 2015include:
Punta Cana, DominicanRepublic: nearly 55 percent increase
San Juan, PuertoRico: more than 50 percent increase
Montego Bay, Jamaica:nearly 50 percent increase
Unique to theCaribbean, Expedia group data indicates that unlike other global Expediamarkets, which generally feature same day bookings on mobile devices, thelargest share of Caribbean mobile purchases occur in the 31 – 60 day window.This atypical timeframe provides hotel partners with the opportunity tocapitalize on Expedia group’s advanced mobile technology by managing pricesbeforehand to secure optimal bookings.
“Today’s technologyhas revolutionized the way we do business. Expedia group’s cutting-edge mobileapplications allow travelers to plan their trips and book in a convenient,flexible way,” said Demetrius Canton, Director of Lodging Partner Services forthe Caribbean, the Expedia group. “Expedia group consistently provides expertadvice to valued partners on how to take advantage of our various platforms andparticipate in exclusive mobile promotions, flash sales and more, creatingopportunities for both the consumer and the hotelier.”