Business & Pleasure November 30, 2017 | 1:12 pm

Promote the Caribbean as a Unified Destination

President of the Dominican Republic, Danilo Medina Sanchez is greeted by Prime Minister of Jamaica, Hon Andrew Holness during Tuesday evening’s Gala Dinner and Tourism Icon Awards (November 28) at the Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Development, at the Montego Bay Convention Centre, St James.

President of the Dominican Republic, Danilo Medina Sanchez, says the time has come for stakeholders to promote the Caribbean as a unified destination in the global market space.

Speaking at the Gala Dinner and Tourism Icon Awards, held on day two of the Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Development, at the Montego Bay Convention Centre, St James, on Tuesday, November 28, President Medina Sanchez said, while individual destinations should continue to market themselves, Caribbean states must recognise that there is a larger market to which states in the Caribbean belong.

“There is a visitor who wants to accumulate more than one experience in his trip, know the richness and diversity of our cultures and [could] take advantage of his visit to this side of the world to travel to different places,” he remarked.

“That opens us, as you know well, a large space for what in technical language is called multi-destination tourism,” he explained.

“Dominican Republic, Trinidad and Tobago, Barbados, Jamaica, Saint Lucia, Cuba, Puerto Rico, and all the islands that make up this beautiful region, have enormous potential if we are able to weave a network of offers that allows customers to explore all the attractions that it adds up to the climate, culture and experience offered by the Caribbean,” he told the audience, which included Prime Minister of Jamaica, Andrew Holness and Prime Minister of St Lucia, Allan Chastanet, as well as retiring Secretary-General of the United Nations World Tourism Organisation, Dr Taleb Rafai and Minister of Tourism, Jamaica, Edmund Bartlett.

He noted that within that context, the Dominican Republic, yesterday (November 28) signed a Memorandum of Understanding with Jamaica to establish a multi-destination co-operation; and said the signing is only one of many intended similar collaborations with countries in the region.

Pointing to the robust growth of tourism in the Caribbean in the past year, despite the effects of major hurricanes, President Medina Sanchez stressed the need for sustainability to ensure the future of the Caribbean’s tourism industry.

He pointed to several opportunities emerging from activities to observe the International Year for Sustainable Tourism, including efforts by his own country to encourage and contribute to the sustainable development of tourism, that the region could capitalise on.

“A great opportunity has been opened for us to reflect together on the long term; and, to start planning the concrete measures now, which will lead us to build the tourism sector that we want to leave to the next generations,” he said.

He continued: “We need tourism that takes into account local decision making, generating jobs for communities and respecting their identity and interests. We need tourism that encourages respect,” he continued, and not an industry that extracts benefits from communities and the economy.

President Medina Sanchez noted that tourism in the Caribbean region grew faster than the world average and as a result, for the first time, exceeded 25 million visitors in 2016.

He says trends indicate that 2017 will be the eighth consecutive year of continuous growth for tourism in the Caribbean.

The Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Development is being hosted by the United Nations World Tourism Organisation (UNWTO), Government of Jamaica, World Bank Group, Inter-American Development Bank and the World Travel & Tourism Council (WTTC), with major sponsorship from Airbnb, AM Resorts, Chukka Cove, The Jamaica National Group and Sandals. The Conference, which began Monday, runs through to Wednesday, November 29.

Conference collaborators include the Caribbean Tourism Organisation (CTO), Caribbean Hotel and Tourism Association (CHTA), Chemonics International, and George Washington University. American Airlines and Ethiopian Airlines are airline partners for the conference.

More than 1,500 people from 60 countries are attending the conference in Montego Bay, Jamaica.

Press Release provided by Gareth Manning

Comments