Local April 26, 2016 | 4:05 pm

Success: Fathom inaugural voyage to Dominican Republic

Seatthle, April 25, 2016 /PRNewswire/ — Fathom, the pioneer in social impact travel and Carnival Corporation’s (NYSE/LSE: CCL; NYSE: CUK) 10th and newest brand, returned from its inaugural voyage to its impact destination, the Dominican Republic, on Sunday, April 24. Fathom’s inaugural voyage was a major success as hundreds of guests joined Fathom for a unique weeklong journey that left a lasting impact on each of them, as well as an immediate impact on people in need in the Dominican Republic.

"Feedback from our guests during the voyage was extremely positive," said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. "This first voyage provided more evidence there is a growing market of guests who want to make a positive, direct impact when traveling. Fathom gave our guests a unique way to leave an impression on a very personal level within the community, as well as have an extraordinarily rewarding experience."

Launched in June 2015, Fathom provides the opportunity to travel with like-minded people, become immersed in another culture and work alongside its people to create enduring social impact. What sets Fathom apart is the long-term, systematic partnership approach and unique business model of traveling every other week to the Dominican Republic – a combination that creates sustained and lasting impact.

"Our brand has been on an incredible journey, from the idea’s conception over two years ago through today," said Russell. "We set out to do something special with Fathom by introducing the world to a unique type of travel – travel with purpose. I want to personally thank everyone who stood alongside Fathom, and had a hand in getting us to where we are today. Without your support, we would not be where we are today."

Making a Sustainable ImpactFathom selected the Dominican Republic as its first impact destination, as it is a country of great beauty and rich culture but also a country with great needs. The average household income is less than $6,000 and more than 3 million Dominicans do not have access to piped water. Yet the country has much potential – its natural resources are plentiful, it has a good infrastructure that can allow for positive impact, and its people are motivated to create better lives for them and their families.

Impact activities in the Dominican Republic include a wide range of projects focused on economic development, education and the environment. During the inaugural voyage, guests, depending on their individual passions and skills, participated in projects they felt most strongly about, and worked directly alongside local people and Fathom’s partner organizations.

"We have already accomplished a lot in a short period of time – but there is still much to do," added Russell. "While we celebrated and introduced the unique Fathom experience to our guests last week, we are looking forward to taking our guests every other week to the Dominican to continue making a profound and lasting impact for people in the country."

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