Due to the diversification of the tourist industry, hotel occupancy is declining
According to data from the Ministry of Tourism, traditional lodging occupancy has been dropping annually due to the country’s diversified tourist offer, which reflects the growth of domestic, excursion, and cultural tourism (Mitur). According to Central Bank data, between 2011 and 2019, the average hotel occupancy rate in the tourism industry maintained above 70% from January to September of every year, with 2018 having one of the highest average occupancy rates at 79.1%.
The 2020 pandemic had the lowest rates of hotel occupancy since 1980, when the yearly average was 58.5%, at 40.5%. The government, in collaboration with the business sector and international organizations devoted to air travel, set out a strategy to promote and restructure the offer as part of efforts to revive the industry’s activities.
The average hotel occupancy rate was 51% in 2021, showing a minor improvement in the industry. This number increased in 2022, reaching 63.3% in September. The Central Bank notes in its monthly tourism report that this average has decreased since January, when the stay constituted 70.5% of total travel.