Tourism May 4, 2021 | 4:56 pm

Encarna Piñero: “The Dominican Republic is managing tourism recovery very well”

Encarna Piñero, CEO of Grupo Piñero



 Mobilizing vaccines to sector employees

He said that Cancun and Jamaica had emulated the excellent management of the DR.


The Dominican Republic, Cancun (Mexico), and Jamaica are the three destinations leading the tourism recovery in the Caribbean, and the effects will be more visible in the winter season starting next November, said Encarna Piñero, CEO of the Piñero Group, one of the Spanish hotel companies with the most significant presence in the Caribbean.

During meetings at the World Tourism Summit, the first event to be held after the start of the pandemic, Piñero told Efe that although with entirely different scenarios, “these three destinations are doing very well.”

“Dominican Republic is doing very well, the new government is managing very well, in the short term, the recovery, mobilizing vaccines to employees in the sector. After the good performance of the Dominican Republic, Cancun and Jamaica rebounded, which although initially had a downturn, is now one of the best performers, there is no regular behavior of the three destinations but I think Cancun is the one that will rebound more,” she added.

For Encarna, the global tourism industry will experience two critical moments for recovery in the coming months, the first one due to the massive vaccination in the United States and the second one in Europe.

“This will generate a wave of confidence in the entire sector, in all tourism, and the moment that in Europe there is a higher percentage of vaccination, the influx to the Caribbean will be noticed,” she said.

In addition, she said that “We are expecting, we think we are improving, in the short term we are improving, we are hopeful that when the United States finishes the vaccination in July there will be an increase in bookings to all Caribbean destinations because they are the preferred destinations for North Americans.”

However, although there is optimism and slow recovery, the directive recognizes that there is a lot of caution among hotel business people because, at this time, the objective of the companies is no longer to seek profits but to maintain the sustainability of the companies and the stability of their workers.

“We will not open all the hotels. We will be at 70% with respect to 2019. With all this we have changed the scale of values, we were not prepared to close, we are prepared to open and manage, but we had to close in fifteen days 15,000 rooms and then you pose this for how much is it, two months, three months, fifteen thousand employees, what do we do,” Piñero emphasized.

As part of the “orderly restructuring” that they were forced to do, they found that segments such as golf and housing in high-value tourist areas are gaining an unexpected boom.

“Now we are focused on helping each business to have its own rhythm, real estate and golf have been doing better than hotels, we have helped them to have a growth rhythm, the residential part has surprised us and that is because many people now want to live outside the big cities, there is a spectacular increase in sales,” the CEO pointed out.

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