Asonahores promotes Dominican tourism at WTM London 2026

London.- The Dominican Republic Hotel and Tourism Association (Asonahores) used its participation in World Travel Market (WTM) London 2026 to strengthen ties with the British tourism market, expand business opportunities and promote the upcoming Dominican Annual Tourism Exchange (DATE) 2027.

Asonahores Executive Vice President Aguie Lendor and members of the organization’s board met with tour operators, hotel chains, airlines and specialized media during the London trade fair. The delegation also participated in Dominican Week in the United Kingdom to strengthen commercial and institutional ties between both countries.

Asonahores highlighted the importance of the UK market, which provided 191,681 air arrivals to the Dominican Republic in 2025, according to the Ministry of Tourism. The organization said strengthening this market could help diversify European demand and create new opportunities for hotels and businesses across the tourism value chain.

Lendor said WTM London provides an opportunity to connect the Dominican tourism industry with international buyers and develop relationships that can continue through DATE 2027.

The next edition of DATE will take place May 5-7, 2027, at the Barceló Bávaro Convention Center in Punta Cana, bringing international buyers together with Dominican hotels, airlines and tourism service providers through business meetings designed to generate new agreements and strengthen commercial ties.

Since its creation in 2000, DATE has served as a platform connecting international buyers with Dominican tourism companies. Asonahores said its participation in international trade events forms part of a public-private strategy to strengthen tourism competitiveness, attract investment and promote sustainable growth in the sector.