Cabarete aims to attract more adventure travelers with new global campaign

The Dominican Republic has launched the international “Cabarete Surf and Wind City” campaign, a new global initiative designed to position Cabarete as one of the world’s leading destinations for surfing, kitesurfing, windsurfing, and other water sports.

The campaign was officially unveiled in Miami Beach by the Ministry of Tourism (Mitur) and promotes Cabarete’s adventure lifestyle, natural beauty, and year-round wind and wave conditions that have made it a favorite among professional athletes and outdoor enthusiasts.

Tourism Minister David Collado said the initiative is part of the country’s strategy to diversify its tourism offerings by promoting authentic, active, and nature-based experiences beyond traditional sun-and-beach vacations.

The campaign highlights iconic locations such as Playa Encuentro, recognized as the Dominican Republic’s premier surfing destination, along with Kite Beach and Cabarete Bay, which are renowned for their ideal conditions for kitesurfing and windsurfing throughout the year.

According to the ministry, the promotional campaign will target key tourism markets across the Americas, Europe, and the Caribbean through digital platforms, specialized media, and marketing initiatives aimed at adventure travelers and water sports enthusiasts.