MITUR promotes Higüey as a more diverse tourism destination

The Dominican Ministry of Tourism (MITUR) held a business round in Higüey to promote the municipality as a diversified tourism destination and connect local experience providers with travel agents and tour operators.

Organized by MITUR’s Domestic Tourism Directorate and the Higüey Destination Management Office, the event brought together around 50 local suppliers and 30 travel agents, generating more than 200 business meetings focused on developing tourism products combining heritage, adventure, nature, gastronomy, and agritourism.

Edgar González, director of Domestic Tourism, said the initiative aims to strengthen business opportunities throughout the tourism value chain while showcasing Higüey’s broader range of attractions.

Although the Basilica Cathedral of Our Lady of La Altagracia remains a major draw for visitors, the event highlighted attractions located within 15 to 20 minutes of downtown, particularly in Anamuya and Yuma. These include adventure and nature parks, farm-based experiences involving cocoa, coffee, tobacco and chocolate production, as well as eco-friendly accommodations.

Officials also emphasized Higüey’s road connectivity with Santo Domingo and other areas of the country, creating opportunities for travel agents to develop day-trip packages that allow visitors to experience several attractions and return home the same day.

The business round was held at the Catholic University of the East (UCADE), with participation from local providers including Rancho Amalila, Hacienda Tuko-Eco Adventure Park, Boca de Yuma Adventure, Plantaciones Valentina, Runners Adventures-Monkey Land, Yira Restaurant, Hotel Boutique El Naranjo, Salto Taino, Queso y Leches La Pinta, and Café Totao.

The initiative marks the third edition of MITUR’s business rounds in emerging destinations, following activities in Constanza and Jarabacoa. The program seeks to strengthen local tourism networks, stimulate economic activity, and expand the range of experiences available to domestic travelers.