Agencies announce relaunch of Colonial Zone’s icon street
![](https://dominicantoday.com/wp-content/uploads/2016/12/34F2C8D3-2F8E-41F5-9B65-EFADA6E6BD41.jpeg)
Santo Domingo.- The Tourism Development Program of Santo Domingo’s Colonial City (PFTCCSD) and the Calle El Conde Merchants Association (ASOCONDE) on Monday said they’ll coordinate and design a market study and a plan to relaunch El Conde Street’s identity.
They said the program is designed to improve the management of the Colonial Zone’s icon street, its commercial offer and space conditions.
In a press conference, local tourism program coordinator Carla Quiñones said the plan aims to boost the Zone’s sales and commerce to benefit merchants with increased tourism. “ASOCONDE is committed to lead a number of important changes in vision and business management, including election of new directors and the definition of a new work plan.”
The two organizations announced the hiring of the company Taller Creativo to develop a new brand with a simple, modern and elegant image that stresses the commercial thoroughfare’s "vintage" character which symbolizes its peculiar style.