Dominican Republic’s tourism sector experiences historic strengthening with prestigious hotel brands
Santo Domingo.- The Dominican Republic’s tourism industry has witnessed significant growth and enhancement in terms of diversification and quality of accommodations, thanks to the unwavering commitment of highly prestigious hotel brands. This development has allowed the country to position itself in a segment that caters to a more discerning and demanding clientele.
While the country’s tourism authorities acknowledge the importance of maintaining their core offering of sun and beach tourism, they also recognize the need to promote further diversification. According to Minister of Tourism David Collado, it is crucial to ensure that public beaches match the quality and amenities found in private areas in order to continue attracting nature-loving visitors.
Collado highlighted that approximately 87% of tourists visiting the Dominican Republic prioritize the beaches and their surrounding areas. In recent months, efforts have been made to assess the conditions of recreational activities in these public spaces. Collado, accompanied by the tourism marketing and promotion team, has conducted tours of various beaches across the country to evaluate the opportunities and challenges present in these areas. The objective is to create safe public spaces that meet the needs of both domestic tourists and international visitors, allowing them to enjoy recreational activities with their families.
By investing in the improvement and development of public beach areas, the Dominican Republic aims to offer a diverse and appealing range of tourist experiences. The country recognizes the significance of catering to different preferences and interests to ensure a memorable and enjoyable stay for all visitors.
Label this tourism article as more “marketing” for a sector that hardly needs it. The sector does very well without the marketing frosting on its cake. The country has to strongly market its commercial, manufacturing, service, and agriculture sectors to make prestigious brands there.