The DATE 2024 tourist fair: a complete success

Punta Cana.- The prestigious Paradisus Palma Real played host to the twenty-fourth edition of the renowned Dominican Annual Tourism Exchange (DATE) fair, a cornerstone event in the Caribbean tourism calendar that convened industry stakeholders from across the spectrum.

At the opening ceremony, graced by luminaries including David Llibre, President of Asonahores; Aguie Lendor, Executive Vice President of Asonahores; and Tammy Reynoso, Vice Minister of Tourism Promotion and Development, representing the Minister of Tourism, Gabriel Escarrer, CEO of Meliá Hotels International, underscored the chain’s commitment to innovation, sustainability, and environmental stewardship.

Escarrer commended Asonahores for their unwavering dedication to organizing this pivotal event, essential for showcasing the Dominican tourism product and its diverse offerings. He expressed gratitude for the opportunity to host the event at the newly renovated Paradisus Palma Real, highlighting Meliá’s ongoing support for the collective success of the tourism sector.

Highlighting Meliá’s luxury strategy, Escarrer emphasized the paradigmatic role of Punta Cana as a premier destination, boasting a diverse portfolio of exceptional hotels catering to various customer segments. He showcased the Paradisus Palma Real’s recent $50 million renovation, positioning it as a hub for prestigious events such as DATE and the 2023 World Tourism Organization assembly.

In line with Punta Cana’s emergence as a hub for experiential tourism, Paradisus Palma Real has also hosted gastronomic events featuring renowned chefs under the “The Epicure” Program. This initiative aims to elevate Dominican and international gastronomy, showcasing high-level culinary experiences at restaurants like Mascalzone and Flora by Leandro Diaz.

Escarrer also highlighted Meliá Caribe Beach as a leading family-friendly destination and Meliá Punta Cana Beach’s innovative “Wellness Inclusive” concept catering to the wellness travel segment. Furthermore, he outlined the rebranding of Paradisus Grand Cana and announced upcoming projects like the ZEL Punta Cana hotel and the reconstruction of Paradisus Punta Cana, reflecting Meliá’s commitment to continuous improvement and innovation.

Amidst a vibrant tourism landscape in the Dominican Republic, Escarrer emphasized the need for a sustainable and qualitative tourism model, driving growth while preserving economic, social, and environmental sustainability.

The opening ceremony also saw the presence of Francisco Camps, Managing Director of Meliá Hotels International in the Dominican Republic, alongside national and international travel agents, tourism industry representatives, and other dignitaries.