Ecoruss International Hotels launches in Dominican Republic

Santo Domingo.- Ecoruss International Hotels, a new hotel brand in the Dominican Republic, has officially launched its first projects in locations including Vista Cana, Ciudad Colonial, Arroyo Frío, Constanza, and the country’s Southwest region. The launch event brought together key tourism and government figures, including Vice Minister of International Cooperation Carlos Peguero and Asonahores Executive VP Aguie Lendor.

The brand is part of the Russa García & Asociados conglomerate, an international consulting firm specializing in tourism and sustainable development. Ecoruss aims to combine high-quality service with a strong commitment to environmental management, positioning sustainability as a core principle in all its operations.

With seven sub-brands targeting different tourism segments, Ecoruss will offer a wide range of accommodations—from luxury and boutique hotels to wellness retreats, ecolodges, rural inns, and affordable lodging. It also plans to manage tourism real estate projects through rental and management programs, supported by strategic partners such as the European School of Management and ARQA Arquitectos.