Adompretur charts new institutional course, unveils 2035 roadmap

Santo Domingo.- The Dominican Association of Tourism Press (Adompretur) has initiated a profound institutional renewal, redefining its mission, vision, and objectives in a national seminar that marks the beginning of a new era. The event, titled “Rethinking Adompretur,” was held on Saturday, September 13, and brought together members of its board, led by President Sarah Hernández, as well as former presidents, branch directors, and committee members.

The seminar served as a consultative workshop, with its conclusions set to be shared with members in the coming weeks. The insights will be used to update the association’s internal regulations and statutes, a crucial step for the 48-year-old organization. Participants engaged in a hands-on workshop, forming five working groups to discuss and reach a consensus on new mission, vision, and value statements.

Vice President Millizen Uribe presented a document outlining the ten guidelines for the new 2025-2035 Institutional Development Plan. The plan focuses on key areas such as training, innovation, governance, strategic alliances, and financial sustainability. Following her presentation, a plenary session allowed participants to reflect on the day’s work and its importance for strengthening Adompretur.

In her opening and closing remarks, President Sarah Hernández called for a period of collective introspection. “For decades, we have been instrumental in solidifying the country as a tourist destination, but it is time to look inward and ask ourselves who we are and who we want to be,” she stated. Hernández noted that Adompretur’s 48-year history has coincided with the Dominican Republic becoming the top tourist destination in the Caribbean, a contribution she believes the public and private sectors should recognize.

Expert insights and historical reflection

The seminar also featured two expert presentations. Eduardo Valcárcel, a strategist from Newlink, urged tourism journalists to adopt a more active and transformative role. He argued that it is no longer enough to simply inform or promote; the press must now inspire and connect with the values of authenticity and sustainability. Former Adompretur president Manuel Quiterio Cedeño reviewed the association’s history and called for a return to its founding documents to inform its future.

The event, which took place at the Infotep multipurpose hall, was coordinated by journalist José Tejada Gómez. Adompretur plans to replicate the workshop at its branch locations to gather input from all members interested in the organization’s future.

President Hernández concluded the day with a message of hope and commitment. “Today we begin a new stage. We will cleanse our membership roster, relaunch our training agenda, and replicate this exercise in all our branches. Adompretur is alive and has much to contribute to the present and future of Dominican tourism,” she said.