Dominican Tourism Press doubles down on critical journalism, sustainable future

Santo Domingo.- The Dominican Association of Tourism Press (Adompretur) marked its 48th anniversary and World Tourism Day on Saturday with a forceful declaration, committing to a renewed institutional focus on critical journalism and advancing a more sustainable, inclusive, and accessible tourism model for the nation.

Sarah Hernández, President of Adompretur, emphasized that the organization is undergoing a vital internal redefinition aimed at adapting to present-day challenges and ensuring its long-term relevance.

“The process we’ve initiated has set in motion a complete re-evaluation of our objectives. We are factoring in the challenges of the present and the future, convinced that change must be produced; it doesn’t just arrive on its own,” Hernández stated.

The president noted that the challenges identified are dual: professional hurdles that test the journalistic practice of its members, and institutional tasks linked to Adompretur’s internal operations. She stressed the need for harmony between these two fronts to define common purposes.

The mandate of critical sustainability

The anniversary coincides with the theme for World Tourism Day 2025, “Tourism and Sustainable Transformation,” a mandate Hernández embraced wholeheartedly.

She called upon communicators to practice a critical and responsible journalism that supports the industry’s transformation “with a vision that prioritizes environmental protection and social welfare in the Dominican Republic.”

“Speaking of sustainable tourism means preserving and enhancing our ecosystem for the enjoyment of future generations,” Hernández noted. “It also implies that the wealth generated by this industry must positively impact the lives of all stakeholders and Dominican society as a whole.”

Beyond beaches: protecting culture

Hernández stressed that Adompretur’s vision of sustainability extends far beyond the nation’s natural resources. It equally encompasses the country’s historical and cultural patrimony.

While safeguarding beaches, rivers, and forests is necessary, the president argued, more effort is required to protect and value monuments, traditions, and artistic expressions that form the national identity.

Adompretur President Sarah Hernández. (Photo: Adompretur)

“Just as we must protect our beaches, we have a duty to safeguard our historical and cultural legacy. Merengue and Bachata, and our Colonial City—all declared UNESCO World Heritage—are essential parts of who we are. They must be preserved with the same commitment,” the journalist and lawyer asserted.

Hernández acknowledged the efforts of both the public and private sectors but concluded with a reflective challenge: whether enough is truly being done to secure the comprehensive sustainability that Dominican tourism needs.

Founded on September 27, 1977, Adompretur continues to uphold its founding principles of promoting tourism, advancing the professional development of its members, and defending the freedom of expression, ensuring its role remains that of a critical and proactive partner in the development of the nation’s leading industry.