Economy February 22, 2024 | 8:24 am

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New $20M Coca-Cola line unveiled in the Dominican Republic

Santo Domingo.- With President Luis Abinader in attendance, Bepensa Dominicana, the bottling company, unveiled a new production line dedicated to Coca-Cola brand beverages, involving an investment exceeding $20 million.

At the inaugural event, Minister of Industry, Commerce, and MSMEs, Víctor Bisonó, emphasized the President’s presence as a clear testament to his dedication to the country’s progress and his keen interest in driving economic revitalization.

Bisonó underscored the Ministry’s role in fostering productive chains and enhancing industry competitiveness, leading to the adoption of the “Made in the DR” seal by the Coca-Cola System in 2022. This, according to Bisonó, exemplifies a firm commitment to the national industry and the economic advancement of the Dominican Republic.

Business leaders commended the Dominican Republic’s favorable business climate, enabling the Coca-Cola System to champion initiatives promoting environmental stewardship and the socio-economic development of communities.

They also highlighted the country’s significance as one of the region’s key markets, projecting an investment surpassing $40 million and the creation of 140 new jobs in 2024. Alonso Gasque, Bepensa Bebidas’ general director, shared that in the 17-year history of Bepensa Dominicana, their investments have exceeded $350 million.

Louis Balat, President of the Central Latin American region for the Coca-Cola Company, expressed gratitude for the advanced technology of the new production line, ensuring consumers can continue enjoying high-quality Coca-Cola products. Balat emphasized the importance of reaching Dominican families’ tables with beverage options that cater to their needs, all while making a positive impact in the communities they serve.

The executives from both Bepensa and Coca-Cola underscored their commitment to environmental protection through waste collection programs, incorporating recycled materials in packaging, water conservation efforts, and environmental education initiatives. They also highlighted their dedication to fostering economic growth and empowering individuals through various programs.

Alonso Gasque concluded that this significant investment not only expands production capacity but also contributes to the overall development of the country’s productive chain.

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