Grupo Sarma to produce Punta Cana tourist guide with first-ever audio format

Santo Domingo.- Grupo Sarma, a prominent player in tourism projects, announced the launch of the Punta Cana Destination Tourist Guide. This innovative project aims to highlight and boost awareness of the iconic Caribbean destination. The guide will feature its traditional offerings alongside alternative and complementary experiences, covering many aspects to satisfy diverse travelers.

This new guide will be available in print, digital, and, for the first time in the Dominican Republic, an accessible and inclusive audio version. This audio format will let users enjoy the guide on any mobile device, anywhere they are.

To produce the audio guide, Grupo Sarma partnered with World Voices, a renowned multilingual audio production company based in the Dominican Republic with offices in Miami, Florida. Founded in 2001, World Voices has been a trusted provider for Fortune 500 brands, specializing in Latin American Spanish voiceovers. This collaboration will give a voice to Punta Cana, solidifying its position as a leading tourist destination in the region.

The guide offers practical travel planning information, including experience narratives, plus special sections on sustainability, romance, meetings tourism, theme parks, and more.

The initial print run will include 5,000 copies. These guides will be distributed in hotels, at national and international trade fairs, and at key tourist information points. The digital version will be accessible on platforms like PressReader and Amazon Kindle. The audio version will be available on Spotify (in English), Amazon, and other specialized applications.

Milka Hernández.

Milka Hernández, CEO of Grupo Sarma, stated, “This guide responds to the evolution in how we present tourist destinations. We’re committed to integrating new formats and a more engaging narrative. With the audio version, we aim to offer accessible, high-quality content that provides an immersive and memorable sensory experience through voice and sounds.”