Hard Rock Punta Cana sees surge in Argentine tourists

Punta Cana.- Ramon Romero, Director of Sales and Marketing at Hard Rock Hotel & Casino Punta Cana, reported a noticeable rise in Argentine tourism, driven by the country’s recent economic recovery. In addition to families, the hotel is increasingly welcoming corporate travelers, including social groups and small businesses from Argentina.

While the United States remains the hotel’s primary market due to strong brand recognition, Latin American countries like Brazil, Chile, Colombia, and especially Argentina have shown growing interest in recent years. Romero emphasized that what sets Hard Rock apart in Punta Cana’s competitive all-inclusive market is the quality of its services and the trust inspired by its globally recognized brand.

Leonel Reyes, Corporate Director for Latin America at RCD Hotels, added that the economic upswing has significantly boosted the chain’s presence in Argentina. Notably, the group travel and convention segment from Argentina surged by 400%, marking a major expansion in business tourism from that market.