Dominican tourism press body installs new leadership, announces digital overhaul and museum project

Santo Domingo.- The Dominican Association of Tourism Press (Adompretur) formally installed its new two-year board Wednesday at the Catalonia hotel, where incoming president Sarah Hernández outlined an ambitious agenda to modernize the organization and amplify the country’s tourism reporting.

Hernández thanked members who traveled from across the country, including Samaná, Constanza, Santiago de los Caballeros, Puerto Plata, Sosúa, La Romana, and Higüey, as well as colleagues from the Dominican diaspora in New York and Miami. She said the mandate from the recent vote obliges the board to professionalize the guild and expand its reach at home and abroad.

Among the immediate priorities is a redesign of Adompretur’s website into a multimedia, interactive platform dedicated to reporting, investigation and analysis produced by members. The association will also update its national and overseas member registry to create a single, searchable database and proceed with revising its statutes to reflect current realities and safeguard the organization’s core values.

The new leadership swore in regional coordinators who will help deliver that agenda, including Lidio Segundo Cedeño for the East region, Benny Rodríguez for the South and Abraham Núñez as head of Adompretur Joven. Hernández emphasized that stronger regional networks are essential if the association is to build a unified editorial agenda and boost coverage beyond the capital.

Adompretur unveiled two headline projects: the relaunch of the Cumbre de Prensa y Jurisdicción in 2026, a summit planned to convene government officials, sector leaders, journalists and civil-society actors to debate tourism’s future, and the creation of a Tourism Museum. Organizers describe the museum as an immersive, interactive space that will document the sector’s history, showcase key milestones and host training rooms for workshops and conferences.

The board also honored former presidents and invited them to mentor younger members as part of a push to strengthen institutional memory. To kick off the training drive, Adompretur will hold its first seminar-workshop on September 13 at Infotep, running from 8 a.m. to 4 p.m., offering sessions aimed at improving reportage, digital skills and sector analysis.

Hernández closed the ceremony by calling for dialogue and collective action. “We want Adompretur’s voice to set the standard for tourism journalism across the region,” she said, framing the new term as a moment to professionalize the craft and increase the sector’s transparency and impact.